becomes imperative, and with it a study of all the influences that effect human life. We can no longer leave these factors to "rule of thumb" methods but must be as scientific in our study of mental attitudes and influences as in the investigation of the conditions that make for industrial efficiency. The scientific study of the mind and character of men has long been in process, to be sure, but now it is becoming possible to establish the connection as never before between the intellectual sciences and the industrial arts. Whatever the occupation, environment, or social position of workman, manager, or any other man or woman, the subject of mental efficiency forthwith becomes a subject of great importance.

In accordance with these tendencies, the capitalist must as surely become aware of reformative influences as the labouring man. The time should come when the severe, relentless, cruel types shall cease to be. Instead, we should have more heads of industries of the type already in existence in many quarters, that of the kindly disposed capitalist who has the welfare of each of his workers at heart, who confers with them, and affords full opportunity for the expression of ideas from all quarters; whose ideal is not merely to develop a successful commercial enterprise in the face of fierce competition, but to be all that is best as a human being, a genuine man. For no man is